How to Use Incrementality Tests When Principal Media Is Part of Your Mix
MeasurementProgrammaticTesting

How to Use Incrementality Tests When Principal Media Is Part of Your Mix

aadcenter
2026-02-13
10 min read
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Design experiments that isolate the incremental impact of principal media buys and restore measurement trust in 2026.

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#Measurement#Programmatic#Testing
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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2026-02-13T09:58:00.513Z